Geospatial Technology to Transform Business Operations

Investigations into the Efficacy of Open Source GIS Software

Abstract
Map World Forum 2009

Prof. C K Prahalad
PAUL & RUTH MCCRACKEN
DISTINGUISHED UNIVERSITY
PROFESSOR OF STRATEGY
STEPHEN M. ROSS SCHOOL OF BUSINESS
UNIVERSITY OF MICHIGAN
USA

Abstract

During the last decade the arcane field of geospatial mapping technology has become accessible to ordinary people. Google maps and Microsofts’ Planet have changed the way we look at the world today. For example, during the terrorist attack in Mumbai in November, 2008, the terrorists, Indian commando units and the people at large watching CNN or Google news and maps had access to instant geographical analysis of the problem. Visual techniques were an integral part of the total episode. In this talk, I will explore how managers can utilize mapping technology to dramatically improve the quality of their operations. What are the analytical capabilities needed to fully utilize this knowledge? How do we combine this technology with cell phones to create new opportunities to serve a larger population of customers at lower costs? The focus is on the potential of this technology to transform business operations.